Based on a recent report by US think tank Pew Research Center, nearly 64% of Americans own a smartphone. The increasing use of high-end mobile devices over the past couple of years has paved the way for mobile commerce or m-commerce. According to French personalized retargeting company, Criteo’s Q1 2015 State of Mobile Commerce Report, mobile transactions in the US spiked up by 10% in the last three months. In fact, by the end of this year, m-commerce is predicted to take over 33% of the entire US e-commerce pie. Well, shopping on the go certainly seems to be the way ahead.
In comparison to traditional e-commerce, however, there are a few barriers in m-commerce such as variable connection speeds and smaller screen sizes. The only way to make a mark in m-commerce is by enhancing the user experience (UX). Keeping this is mind, let’s look at 10 tips to ace m-commerce and maximize conversions:
Tip 1: Begin with a mobile website
While a mobile app needs to be searched and downloaded from app stores, a mobile website attracts mobile searchers far more easily. The familiar interface and full set of features make visitors a lot more comfortable. It is also easier for users to share product page URLs of a mobile website on social platforms.
Tip 2: Add some zing to the app
Mobile apps help retain existing customers and increase engagement. Opt for a mobile app once your mobile website is a hit. However, the app must have something extra to offer in order to stand out in the crowd. Consider implementing features, such as barcode scanners, which can effectively engage customers.
Tip 3: Don’t make registration compulsory
Registration process often seems like a hassle for online shoppers. While some m-commerce websites do not allow unregistered visitors to make a purchase, make sure that your m-commerce site does not cause such a conflict. Give visitors the choice to shop without registering themselves.
Tip 4: Provide autosuggest for easy search
An m-commerce website or app is incomplete without a prominent search box. However, in order to help customers find the right products, do not forget to integrate the autosuggest feature into the search functionality. This will save time, minimize typing errors, and make your site or app more preferable.
Tip 5: Product filters are essential
Product filters are highly useful in narrowing down a search. As we are all familiar with product filters available on desktop e-commerce sites, inability to offer the same filtering options to mobile users will result in a very poor UX. Therefore, add filters to minimize the number of items on the search list.
Tip 6: Make price comparisons easy
Your aim, as a retailer, should be to keep customers engaged within your mobile site or app. It will greatly benefit mobile users if they don’t have to visit a third-party website, and are able to compare prices of products in your m-commerce site itself.
Tip 7: Use relevant HD photos
Online shopping decisions depend a lot on product photos. Don’t use stock photos just because your mobile customers will be viewing products on smaller screens. A successful m-commerce venture needs to have actual HD photos in order to help customers make informed purchases. Make sure you have zoom options on the photos, too.
Tip 8: Go with big CTA buttons
Call-to-action (CTA) buttons such as, ‘Add to cart’, ‘Buy now’ etc facilitate the entire online shopping experience. As a mobile screen size is small, your m-commerce site or app needs to have bigger CTA buttons. Play with colors and fonts to make the buttons prominent and easy to spot.
Tip 9: Create a seamless checkout page
Most mobile shoppers abandon a purchase because of a distorted checkout page. Make sure the checkout page does not require customers to scroll horizontally. This issue can be solved by adopting responsive web design (RWD) techniques that can make the checkout page adjust to any screen size, and thus maintaining the traditional clean vertical layout.
Tip 10: Offer collect-in-store option
It’s a great move to provide the collect-in-store option to your m-commerce site visitors. Customers, who are in a hurry, can reserve and collect a product from your store itself. This method can result in generating extra sales from shoppers visiting your store.
If you want your m-commerce venture to be a winning project, adhere to these easy tips and make the most out of this Mobile Age.