What do you do when you feel like having a pizza for dinner? You search the closest pizza counter, call the shop and place your order. Even if you know an Italian restaurant three hours away from your home, you prefer to stick to the local store. Tell you why? Because that is convenient! And, it makes no sense to drive for three hours to a distant location every time you feel like having a pizza at night.Know More
How would you feel as a kid if instead of getting a G.I. Joe, you got a trip to your grandma’s house? Bummer! Maybe your mom meant good, but obviously wasn’t thinking of what you were expecting at that moment.
Are you sure you’re not being your mom when it comes to strategizing your start-up digital marketing plan?
Why Is Customer Experience Important
For startups, user experience should be an integral part of their digital marketing strategy because it takes into account all aspects of a customer's interaction with their brand, products or services.Know More
Running a business online? Got strategies and campaigns figured out? That really secures your online marketing success, doesn't it? Well, unfortunately, no! You really need to zoom in on your website performance before hoping to outsmart your competitors and get all the exposure.Know More
Right from the 1990s, enterprises have moved maintenance and application development tasks to countries with cheap labor costs. This is known as off-shoring or more popularly, outsourcing. Though cost management has been the main focus of businesses, the market has evolved over the years and cost-cutting initiatives, though important, no longer offer strategic benefits to companies and provide very little in terms of competitive advantage.Know More
Have you seen the recent Oscar nominated movie Joy? It is a biopic on a woman who builds a million-dollar industry only by selling her creation, the ‘Magic Mop’. There is a section in the movie where the protagonist visits the QVC to pursue its Executive for selling this mop.Know More
Companies often make a fool of themselves by investing in a technology that is simply not a good-fit for their needs. For instance, enterprises often jump on the virtualization bandwagon without prior research, which should begin right with the understanding of the difference between desktop virtualization (DV) and server virtualization (SV).Know More
So you have started your new venture! Welcome to a frenzied world of maddening pace and extreme competition. Brace yourself for the most exhilarating roller coaster ride.But, how to keep steady against this unsettling speed? How to get a leg-up while constantly jostling and racing against your competitors? And above all, how to secure a steady stream of profits while strategizing for growth and expansion?
There is a one-word answer: start-up automation.Know More
The world is changing. Is that news to you? Nope. The news, though, is, by the time you finish reading this article, a start-up in some corner of the world would have come up with something revolutionary and your arch business rival would have unearthed a few more secrets that will catapult his business light-years ahead.Know More
Making a mark in the online business world and building a reputation is hard. I mean, it is really really hard! You could feel that with Internet around, things might get easier for start-ups. But, it won't unless you know how to work it. Think about it, there are at least more than a hundred different companies trying to sell the same things you are.Know More
Imagine watching your favorite athlete running the Olympics. He is slowly nearing the finish line, beating all the opponents one by one. But, then he sprains his ankle and just when you thought you were about to witness a world record, everything changes. Your favorite athlete lies there, struggling on the ground, so close to the finish line, and yet never across it.Know More