Did you know that the first digital marketing technology could be traced back to the 1980s? Yes, that is quite surprising to know that the computers by then were already sophisticated enough to store huge volumes of customer information. But the implementation process was still manual because the channels for marketing were telephone, field sales, contact strategy, and the likes.Know More
Your web homepage has to look smart. Why? Well, it is the face of your business, so it has to have that appeal to pull the visitors in. Is there any 'no update needed' design idea for this? Actually, no. Like fashion, trends in website design come and go, so you have to be a bit more open to research than following traditional choices.Know More
Gone are the days when online marketing services revolved around the web and email marketing. Today, you've more channels to reach out to your audience such as the digital TV, internet radio, re-marketing, social networking platforms and native ads. However, you need to have a rock-solid multi-channel marketing strategy in place to overcome the challenges so that your brand's presence is strongly felt across the channels.Know More
That slack-jawed look on your face is totally valid when even thousands in advertising, smart call-to-action systems, and sharp marketing strategies have no effect on cart abandonment. No, God has nothing to do with it!
You would be surprised to know that the current cart abandonment rates float around 59 percent.Know More
So, you got a testimonial section in your website and customers are pouring in their positive feedbacks as well as suggestions? Well that’s awesome! But, what are you doing with them? If your answer is ‘Nothing’, then let me guess, you are not very much aware of client testimonials for marketing, a digital marketing strategy that can help to unlock higher sales.Know More
Do you know what is the first ever purchase in the history of e-commerce? It was neither a denim nor a book, but a pizza from Pizza Hut in 1994. Interesting, isn’t it? The world of online shopping took its baby steps delivering one of the four necessities of life. And today, you can even purchase a car or a house from an online store.Know More
An appealing website design, top-notch programming and you are all set to take the marketing world by surprise, right?
You also need to make sure that your website has the quickest load time. Unless you want your target audience to bounce off due to sluggish website loading.Know More
Technology trends are like fashion craze. And, just like the way you look for a cool, funky 'Game of Thrones' T-shirt with a catchy slogan or women's costumes fresh from the street, you need to watch out for the latest e-commerce startup trends. Oh yes, it's 2016, and you need to figure out what the e-commerce world has to offer to your business.Know More
Almost 90 percent of consumers who interact with a brand on social media feel inclined to talk about it in their network, but wait! There is a catch – they do so only if they can relate to the brand. And when do you think they relate to a brand? When it speaks the language of a friendly human.Know More
In a fast-changing business landscape you need to be agile to go to the pinnacle. No wonder, 'agile' is the latest buzzword in the IT world. Put simply, agile software development is a revolutionary approach to jumpstart your development journey. The agile development tools and methodologies let you break free from the rigidity of the traditional software development.Know More