So, you got a testimonial section in your website and customers are pouring in their positive feedbacks as well as suggestions? Well that’s awesome! But, what are you doing with them? If your answer is ‘Nothing’, then let me guess, you are not very much aware of client testimonials for marketing, a digital marketing strategy that can help to unlock higher sales.
You need to remember that consumers are extremely inquisitive these days. They will engage in a detailed research before purchasing anything. Online customer testimonials marketing can help to generate credibility. So, if you are willing to use this marketing strategy, here are five ways to implement it.
Sales Technique without Force Marketing
Remember those pushy salespersons who would go to any length to sell a product? Well, you do not have to play that role anymore, if you are using a solid client testimonial marketing strategy. When the consumers visit your website, they can read the reviews or check out the video feedbacks before making their choice. Buying is an emotional decision and these testimonials introduce great sales technique without sounding as ‘salesy’.
Showcasing the Benefits
We are all aware of the personal care brand owned by Unilever, Dove. If you have noticed their digital marketing strategy, it is quite realistic. They usually highlight real stories, ask the characters to use their products and then make a video of their feedback. These interactive campaigns help the brand to highlight the benefits their products offer, in a completely innovative manner. Therefore, on one hand, you are using the client testimonial to build credibility and on the other hand, you are creating a video out of it to market the product.
We can take the example of the skin care brand, Dove once again. The company has been successful in gaining trust of the consumers by using client testimonials for marketing. They create an ad showing how people have struggled with skin problems and how their products have helped them to overcome them. Well, this really works to gain the trust of a prospect. So, if you are planning to implement similar strategy, make sure you are selecting the right testimonial that can help you reach your goal.
Market Products by Comparing
One of the advantages of using client testimonials is that you do not have to go into a direct conflict with your competitors. The customers usually share their stories and refer to the products from other companies that have failed to meet the requirements. And, you stand as the NUMBER ONE choice for them!
Interact with Customers and Consumers
While you are interacting with the customers in the testimonial section, you can even promote the latest products. However, make sure you are interacting with a happy customer who is willing to use other products from your company.
Are you interested in using online client testimonials for marketing? Our innovative marketing team can help. Contact us today!