How would you feel as a kid if instead of getting a G.I. Joe, you got a trip to your grandma’s house? Bummer! Maybe your mom meant good, but obviously wasn’t thinking of what you were expecting at that moment.
Are you sure you’re not being your mom when it comes to strategizing your start-up digital marketing plan?
Why Is Customer Experience Important
For startups, user experience should be an integral part of their digital marketing strategy because it takes into account all aspects of a customer’s interaction with their brand, products or services. There is a difference between usability and user experience. Usability means how effortlessly customers use your digital property to realize their purchase goals. User experience, on the other hand, refers to every interaction, behavior of consumers and how they perceive your brand and products. Then, are your digital marketing services attuned to customer experiences? If not, here are some of the things that you need to incorporate into your communications and digital marketing strategy.
Employ Marketing Personas to Identify Interest
Since it’s impossible to find a single road to conversion, leverage customer or marketing personas to tap into their interests, likes, dislikes, fears and concerns. While using user personas, detect the potential obstacles to conversion. Say for instance, a shopper may feel skeptical to enter his credit card number on his smartphone when purchasing a product from your website. However, the same customer may use his PayPal account, which he feels comfortable using on his phone.
Leverage Big Data and Small Data
When personalizing offers based on customer behavior, you need to take the right decisions as to which data is more useful and in what context. An SEO company employs customer analytics to understand user behavior. This is the reason you must use both big and small data for success. Small data helps you know something very precise about your customers. For example, you can leverage small data if a buyer has made a large purchase on your site. Big data, on the contrary, helps you use information to measure and analyze your customers’ demographics and transactions against similar consumers to segregate that customer for personalizing your marketing offers. Both big and small data use analytics, but in a different way. Analyze your customer behavior data to get deeper insights into how they will reciprocate in the future. Comprehending their online behavior is the key to the success of customer segmentation.
Use Content that Engages Your Audience
Employing and capturing customer data is at the crux of churning out unique content for your customers. Once you get a hang of customer motivation, intent, needs, shopping behavior and buying history, it’s easier to re-market and re-engage with them. As far as on-topic content is concerned, it helps you demonstrate a persistent relevance to your customers who are opting for specific products from your company. They are hinting at what is inspiring them to opt for your merchandise. You can leverage blogs to centralize the same, create a content hub and re-purpose your tailored content into social media platforms such as Facebook, Google+, LinkedIn or Twitter and connect with your audience.
Your digital marketing strategy can either drive customer engagement and loyalty or drive you crazy. If you are struggling in the latter bit, let us know and we will send a team of SOS digital marketing experts right away. Mail us at email@example.com for further information.