All posts by Abhishek Bhattacharya

01 Feb' 16
digital marketing for startup

NEW AGE ENTREPRENEURS FIND NEW ENABLER IN DIGITAL MARKETING. DO YOU?

Entrepreneurship isn't just about selling things; it’s about finding innovative business models to improve lifestyle and creating job opportunities in an economy.

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29 Jan' 16
future of mobile advertising

THE PRESENT AND FUTURE OF MOBILE ADVERTISING

Be it start-ups, big shots, industries, local or global brands, all are investing more of their time and money on researching and employing mobile advertising strategies.

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05 Jan' 16
email marketing tips

5 WAYS TO IMPROVE YOUR EMAIL ENGAGEMENT

Startups or small businesses can reach out to their prospects right away with effective email marketing. When it comes to email campaigns for business, it’s the most proactive way to convey your message to customers.

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14 Dec' 15
ROI driven SEO

ROI-Driven SEO With Code{Ur}Idea – How Does It Work?

What’s the point of investing in Search Engine Optimization (SEO) services if you are not getting the desired organic conversions? With Google focusing more and more on user experience, it’s futile if your hired marketing agency fails to integrate Conversion Rate Optimization (CRO) into your SEO campaign.

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19 Nov' 15
digital marketing for mobile

Digital Marketing for Mobile: Things You Need To Know

Okay, so you have a website with a plethora of product or services to offer. Great. But does your business show up in Google searches? Because if your business is not found by prospective customers, all your efforts go down the drain.

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27 Oct' 15
digital engagement strategy

Go DIG-CAL – The Next Level of Customer Engagement

From digital to physical and vice versa – switching platforms, while shopping, is a common behavior that characterizes 21st century consumers. In an effort to catch up with this complex dynamics, retailers are revamping their customer engagement strategies.

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05 Oct' 15
GIFs In Facebook Page and Ad Posts

Should You Use GIFs In Facebook Page And Ad Posts?

Want to add zing to your social media marketing efforts? Simply animate your campaign with images that replay automatically on loops, and are lovingly called the ‘Reaction GIFs’ by Netizens.

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25 Sep' 15
Social media marketing with vine

Vying With VINE

Rumor has it that micro-blogging site Twitter invented Vine to encourage creativity among its users, but marketers were quick to lap the idea up. These micro-video apps soon took the cyber world by storm and why not? It’s creative, it’s crisp and it’s fun, too! Vine’s short span makes it fit for social-media sharing with its loop mechanism ensuring that you can watch a video a number of times before hitting the ‘off’ button.

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