Category Archives: Branding

11 Aug' 16
data analytics

Investing In Data Analytics? Know Whether Your Business Is Ready For It

Before spending your business capital on analytics, it's important to ascertain whether or not your company is ready for the same. Do you know what you'll use the data for? Collating a lot of information and using the same for evaluation is not a good idea if you are unaware of the problem areas of your business.

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21 Jul' 16
brand identity

How to Design a Website That Boosts Your Brand Identity

Your company's website design is not about just throwing a few colors, adding graphics or uploading chunks of text. The design must reflect your brand's persona. When designing your business web pages, ensure that the colors, graphics, visuals, content and navigation are geared towards the enhancement of your brand.

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22 Jun' 16
Brand Building Through LinkedIn

Brand Building Through LinkedIn: How To Reinforce?

Do you use LinkedIn to promote your brand? A well-nurtured LinkedIn page attracts followers with company updates, news, useful content or exciting events. Successful branding is about how well you're leveraging your network to engage your targeted audience, customers and partners on your company's behalf.

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17 Jun' 16
Google Maps Ads

Ads On Google Maps: How This Newer Promotion Routes for Businesses

"How can I increase footfall in my brick-and-mortar store?" This is one question that every store owner would love to crack.

What if you could have an electronic billboard that could always be on your customers' toes, and entice them into visiting your establishment, whenever they come near it!

Wait! Don't dismiss it as a wishful thinking yet because Google, the fairy godmother of the online world, has been paying attention.

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30 May' 16
Customer Review Management

How To Develop And Monitor Customer Review Management?

Believe it or not, review sites such as Yelp, Google Places, and City search are the new Bible of today's consumers. With nearly half of American consumers stating that they are more likely to visit a business after reading a positive online review, it is easy to see how strongly these user-generated contents influence consumers' buying behavior.

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04 May' 16
How to hire a Digital Brand Marketing Agency

Digital Brand Marketing Solutions – How To Hire An Agency

According to the educational publishing company, the Gale Group, digital marketing takes up about 14 percent of the advertising sector. And, this will grow every year as more organizations start appreciating the significance of digital brand marketing solutions such as content marketing, SEO and social media promotion.

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22 Apr' 16
Multi Channel Marketing Strategy

Multi-Channel Marketing – Challenges And Solution

Gone are the days when online marketing services revolved around the web and email marketing. Today, you've more channels to reach out to your audience such as the digital TV, internet radio, re-marketing, social networking platforms and native ads. However, you need to have a rock-solid multi-channel marketing strategy in place to overcome the challenges so that your brand's presence is strongly felt across the channels.

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15 Apr' 16
customer testimonials for marketing

5 Ways to Use Client Testimonials for Marketing

So, you got a testimonial section in your website and customers are pouring in their positive feedbacks as well as suggestions? Well that’s awesome! But, what are you doing with them? If your answer is ‘Nothing’, then let me guess, you are not very much aware of client testimonials for marketing, a digital marketing strategy that can help to unlock higher sales.

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04 Apr' 16
online branding campaign

Make Your Brand Sound Human- Key to a Successful Online Branding Campaign

Almost 90 percent of consumers who interact with a brand on social media feel inclined to talk about it in their network, but wait! There is a catch – they do so only if they can relate to the brand. And when do you think they relate to a brand? When it speaks the language of a friendly human.

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28 Mar' 16
digital marketing strategy for startup

Are Your Digital Marketing Strategies Based On Customer Experiences?

How would you feel as a kid if instead of getting a G.I. Joe, you got a trip to your grandma’s house? Bummer! Maybe your mom meant good, but obviously wasn’t thinking of what you were expecting at that moment.

Are you sure you’re not being your mom when it comes to strategizing your start-up digital marketing plan?

Why Is Customer Experience Important

For startups, user experience should be an integral part of their digital marketing strategy because it takes into account all aspects of a customer's interaction with their brand, products or services.

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