Before spending your business capital on analytics, it's important to ascertain whether or not your company is ready for the same. Do you know what you'll use the data for? Collating a lot of information and using the same for evaluation is not a good idea if you are unaware of the problem areas of your business.Know More
The times are different. You don’t look for Alice in Wonderland any more. Today’s ALICE (Artificial Linguistic Internet Computer Entity) resides in the world of Internet.Welcome to chatbot, the next big gold rush in the field of online marketing.So what is it anyway?Let me explain.Know More
"How can I increase footfall in my brick-and-mortar store?" This is one question that every store owner would love to crack.
What if you could have an electronic billboard that could always be on your customers' toes, and entice them into visiting your establishment, whenever they come near it!
Wait! Don't dismiss it as a wishful thinking yet because Google, the fairy godmother of the online world, has been paying attention.Know More
Believe it or not, review sites such as Yelp, Google Places, and City search are the new Bible of today's consumers. With nearly half of American consumers stating that they are more likely to visit a business after reading a positive online review, it is easy to see how strongly these user-generated contents influence consumers' buying behavior.Know More
If you have too much to handle at your workplace, it is always a better decision to outsource a part of your work to an expert. It may even happen that the outsourcing team will handle the particular task better than you, giving an unexpected head-start. So, if you are really thinking of outsourcing SEO services to an agency, it is better to make a list of the best firms currently dominating the market and then contact each one of them.Know More
Content is king and its importance in the web-sphere continues to grow. Marketers are expanding budget on content, with nearly 50 percent of them spending their time on content creation and delivery. However, content alone cannot make any significant value addition to your marketing or branding strategy – you will need an online marketing strategy to make it work.Know More
Ever wished you had a magic wand that would let you always have one finger on your customers' pulse? Well, with over 2 billion users around the globe and counting, social networks can offer you just the tool you have been yearning for – from keeping tabs on where your customers are hanging out to what they’re saying, these networks let you get an inkling of which way the wind is blowing.Know More
According to the educational publishing company, the Gale Group, digital marketing takes up about 14 percent of the advertising sector. And, this will grow every year as more organizations start appreciating the significance of digital brand marketing solutions such as content marketing, SEO and social media promotion.Know More
Did you know that the first digital marketing technology could be traced back to the 1980s? Yes, that is quite surprising to know that the computers by then were already sophisticated enough to store huge volumes of customer information. But the implementation process was still manual because the channels for marketing were telephone, field sales, contact strategy, and the likes.Know More
Gone are the days when online marketing services revolved around the web and email marketing. Today, you've more channels to reach out to your audience such as the digital TV, internet radio, re-marketing, social networking platforms and native ads. However, you need to have a rock-solid multi-channel marketing strategy in place to overcome the challenges so that your brand's presence is strongly felt across the channels.Know More