Category Archives: Marketing

15 Feb' 16
rightsource outsourcing

THE CTO IS DYING. THANKS TO US.

For the uninitiated, the designation called ‘CTO’ could create quite a mystery. Especially for start-ups that are trying to keep afloat. With CTO’s hyped reputation from the years long past, start-ups might see them as IT whiz, the know it all, the go-to guy, yada yada. But what about the huge pay-check they take away every month? This is like a dead-end for start-ups.

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11 Feb' 16
SEO tricks for magento

1 COOL PLATFORM. 5 SEO TRICKS,1 HAPPY SOUL. YOU.

Magento is everyone's favorite when it comes to e-commerce development. An overwhelming number of developers count on Magento. Nearly 500,000 websites run on this fantastic open source e-commerce platform. What more? SEO for Magento can get your store on top of the search engine pages. All you need to do is follow these simple SEO tricks for Magento to win:Install the Latest Version of MagentoEach new version comes with fresh Magento SEO updates that give your site better visibility on the search page.

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08 Feb' 16
video marketing strategy 2016

WHAT’S YOUR VIDEO MARKETING STRATEGY IN 2016?

Video marketing strategies were a big hit in 2015. Zooming in on marketing messages and adding entertainment to the sales pitch. Sure it’s a great idea. After all, who doesn't like entertainment, right? But, with creative strategies acting as business spearhead these days, companies, especially the start-up entities, need something more sensational in the video marketing sector to stand out.

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01 Feb' 16
digital marketing for startup

NEW AGE ENTREPRENEURS FIND NEW ENABLER IN DIGITAL MARKETING. DO YOU?

Entrepreneurship isn't just about selling things; it’s about finding innovative business models to improve lifestyle and creating job opportunities in an economy. It is all about reinventing the wheel. The capitalist school of economists holds that socio-economic development is the result of innovation and it is the entrepreneurs, who lead the innovation in any society through their enterprising activities.

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29 Jan' 16
future of mobile advertising

THE PRESENT AND FUTURE OF MOBILE ADVERTISING

Be it start-ups, big shots, industries, local or global brands, all are investing more of their time and money on researching and employing mobile advertising strategies. Today, customers use mobile apps to shop, pay restaurant bills or book movie tickets with the simple tap of a button. From mobile marketing and mobile sales mechanism to mobile wallets and reward-based advertising programs, businesses have now realized the benefits, and are figuring out how they can leverage mobile marketing.

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27 Jan' 16
social media for startup

IS YOUR STARTUP SOCIALLY VISIBLE? 5 WAYS TO DRIVE AUDIENCE ENGAGEMENT

Kick starting your new business is not a cakewalk. It’s even more challenging to make people aware of your products or service offerings. However, having a social presence may hold the key to a smoother journey for your start-up. If you still think social media for start-up is a waste of time for your business, you really are living under a rock.

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05 Jan' 16
email marketing tips

5 WAYS TO IMPROVE YOUR EMAIL ENGAGEMENT

Startups or small businesses can reach out to their prospects right away with effective email marketing. When it comes to email campaigns for business, it’s the most proactive way to convey your message to customers. When an email enters a recipient’s inbox, the receiver will definitely go through the message.

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14 Dec' 15
ROI driven SEO

ROI-Driven SEO With Code{Ur}Idea – How Does It Work?

What’s the point of investing in Search Engine Optimization (SEO) services if you are not getting the desired organic conversions? With Google focusing more and more on user experience, it’s futile if your hired marketing agency fails to integrate Conversion Rate Optimization (CRO) into your SEO campaign.

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09 Dec' 15
digital marketing team shieldwatch

SHIELD WATCH IT & WEB SERVICES IS NOW A PROUD GOOGLE PARTNER

What it means to our clients?The holiday season is here! And it seems that we at Shield Watch had an early visit by Santa. This time the old fella got us the Google Partners badge.

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07 Dec' 15
Google Natural Search Gets Better On Complex Queries

Google Natural Search Gets Better at Understanding Complex Queries

Google says that its natural search is getting smarter by handling time-based queries, superlatives and complex questions in a better way. Satyajeet Salgar, the company’s Product Manager, said that Google natural search is now trying to understand the meaning of users’ queries in three ways.

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