Category Archives: Marketing

19 Nov' 15
digital marketing for mobile

Digital Marketing for Mobile: Things You Need To Know

Okay, so you have a website with a plethora of product or services to offer. Great. But does your business show up in Google searches? Because if your business is not found by prospective customers, all your efforts go down the drain.Digital marketing implies doing things fast. And, the most significant aspect of digital marketing for mobile is to be found easily by your customers on their smartphones or tablets.

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27 Oct' 15
digital engagement strategy

Go DIG-CAL – The Next Level of Customer Engagement

From digital to physical and vice versa – switching platforms, while shopping, is a common behavior that characterizes 21st century consumers. In an effort to catch up with this complex dynamics, retailers are revamping their customer engagement strategies.Deconstructing the concept of customer engagement has never been easy.

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07 Oct' 15
google analytics for apps

Measure Your App Performance through Google Analytics

Data is important and powerful. However, as far as raw data is concerned, more is not always merrier. You need to have a well-defined process in place to transform data into actionable insights. With over 80 percent of smartphone users accessing businesses via palmtop applications, it has becomes important for entrepreneurs to make sure that their apps do not get lost in an overcrowded marketplace.

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25 Sep' 15
Social media marketing with vine

Vying With VINE

Rumor has it that micro-blogging site Twitter invented Vine to encourage creativity among its users, but marketers were quick to lap the idea up. These micro-video apps soon took the cyber world by storm and why not? It’s creative, it’s crisp and it’s fun, too! Vine’s short span makes it fit for social-media sharing with its loop mechanism ensuring that you can watch a video a number of times before hitting the ‘off’ button.

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31 Aug' 15
Gifs in Content Marketing

GIFs in Content Marketing? Oh Yes!

Over the past few of years, content marketing has been increasingly shifting its focus towards the visual aspect. According to a study conducted by Demand Gen Report, a US-based publication that focuses on marketing strategies, in 2014 the use of info-graphics saw a whopping increase — from a meager nine percent it shot up to 52 percent, while video adoption jumped from eight percent to 58 percent.

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30 Jun' 15
E-commerce Website

Is your E-commerce Website doing enough for your business?

Anybody can get an e-commerce portal built, but that doesn’t ensure revenue. The main task is to drive in traffic, and generate leads. Globally, B2C e-commerce sale is expected to hit 2.356 trillion dollars by 2018, and if you feel your

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19 Jun' 15

Attention Shutterbugs! Your Instagram Looks Simpler and Flatter on Web and on Mobile

Instagram presently boasts of more than 300 million active users globally. Going by some recent developments, we cannot say for sure if the social photo-sharing giant took inspiration from VSCO Grid pages, while working on its website's new look and feel but it’s certainly a welcome step ahead. Thanks to its design overhaul, the photography site in its new avatar dons a simple, chic look, providing shutterbugs a better place to showcase their photos.

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16 Jun' 15
small business marketing

Best Marketing for Small Businesses

Know what? You need not hire the likes of Wieden + Kennedy or an Ogilvy and Mather to get the words out about your brand. Sometimes the simplest ideas help spread information far and wide. For small businesses, the biggest challenge lies in launching and running a campaign on shoestring budget.Certainly, you don’t have the liberty or ability to splurge on extravagant marketing campaigns.

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08 Jun' 15
seo vs social media

SEO? Nope! — The Rise of Social Content

Everybody wants to finish tasks on a perfect note. For Google, perfection lies in providing end users with the relevant, informative content that they would want to share with others, presumably via social media platforms. For the search engine giant, inability to deliver the most relevant content relating to a particular search is a case of job not done with perfection.

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03 Jun' 15
How to create the perfect ad content

No-fuss content, the secret of online ad success

There has been a lot of buzz over a recent ad age report suggesting that firms are taking break from online ads, but beware. Not giving ads online can bring down your SEO ranking significantly. Search engine specialists have enough evidence that paid advertising boosts organic ranking. A better way to deal with the scenario when you are planning to hold back your online advertising is to refresh your old ad content and add something new and interesting to your website and social media sites including , LinkedIn, Facebook and Twitter.

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