14 Jan' 16

DESIGN FOR STARTUPS: HOW DOES IT WORK?

design for startup

For most startups, the initial years are tough. There are funds to gather, technologies to update, and clients to pursue. Should a great design for startup even feature in that list of priority? We say, YES it very much should. Tell us, would you want to turn up for your first job interview in shabby clothes? So what if you did, you were smart enough to answer everything! No, you wouldn’t. Simply because doing so would kill that legendary first impression, and you may even lose the chance to impress by your intelligence. In the context of your startup, that newly dry-cleaned suit is your design. Your secret weapon to appeal to your prospective customers, and that’s just the beginning. A great design for startup is much more than just a logo or a WordPress theme. An outstanding design is something that helps you solve a problem and beat your closest competitors. Read on to learn more about design for startups.

So what is Good Design?

Describing startup design in a few words is not easy, but let’s try. A good design is something that helps your business solve a physical or visual problem. Some of the greatest startup designs look as if it has not been designed at all, just like a great actor who looks so natural in his role. You can only identify a good design when you get to see it. Dieter Rams, a German industrial designer, emphasized on the 10 principles of a good design. They are aesthetic, innovative, understandable, honest, unobtrusive, durable, thorough, minimal, eco-friendly and it makes a product useful.

Types of Design

Print Design: It integrates design aspects related to the print media. Print design appears on magazines, posters, books and billboards.

Graphic Design: It implies typography, illustrations or graphical images that graphic designers work with. Graphic design may be used online or in the print media. It is either displayed on a screen or printed on any physical surface.

Interaction Design: It influences any interface with screen-based hardware or software to realize precise goals. Typical examples are web applications such as Pinterest or Facebook and mobile apps such as Tweetbot. It may be anything like withdrawing cash from an automated machine, checking your email or liking a product page.

User Experience Design (UX): UX integrates features associated with anthropology, graphic design, psychology, computer science, cognitive science and industrial design. It may also include aspects of content design such as instructional, communication and game design. The objective is to develop a simple, flawless and effective interaction between your products and users.

User Interface Design (UI): UI relates to design associated with websites or software with an objective of improving user interaction and experience.

Industrial Design: It helps you design physical products such as iPods, motorbikes, toothbrushes or lampshades for mass consumption.

Importance of Design Qualities for Startups

When asked marketers, CEOs, designers and engineers about their perception of design and how it is useful for startups, they are thinking alike. Here are some data about what businesses, engineers and marketers think of design.

• 22 % think design makes a product useful
• 21 % think that it makes a product more understandable
• 20 % think design makes your product innovative
• 22 % think design makes a product aesthetic
• 10 % think that it makes a product timeless

So, design is important for startups, including both physical and digital products. It’s not only about aesthetics, but also implies the usefulness of a product and how effortlessly it can complete a specific task. If you have further questions about design, contact us here.

Anjan Chatterjee

Senior Start-up Researcher

A passionate follower of start-up trends and an obssessive 'Game of Throne' fan, Anjan is the man we go for Start-up trends and tips.

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