04 May' 16

Digital Brand Marketing Solutions – How To Hire An Agency

How to hire a Digital Brand Marketing Agency

According to the educational publishing company, the Gale Group, digital marketing takes up about 14 percent of the advertising sector. And, this will grow every year as more organizations start appreciating the significance of digital brand marketing solutions such as content marketing, SEO and social media promotion. The year 2015 proved flourishing for digital marketing consultants as more brands responded to the changing demands of customers and invested their marketing dollars to boost their online presence. Digital agencies are therefore the right option for online businesses expecting to deliver fast and quality results on projects and campaigns. Although there are several aspects to factor in while hiring a digital brand marketing agency, here are the most important ones:

Create a Brief

Before you start collaborating with an agency, prepare a rough brief. Here are some of the things you need to consider:

  • What problems do you want to address? Decide whether you want more traffic for your website or wish to improve your brand’s visibility.
  • What are the metrics to measure success, like lead generation, KPIs and sales targets
  • The budget of your digital campaign
  • Are you looking for short-term or long-term results?

Request Specifics about Project or Campaign Tracking

Ask specific questions about project management or campaign tracking. What progress tracking applications or tools are used by your hired agency? Inquire about how project tracking and reporting is done. Know which tools they use to monitor productivity and quality.

Meet the Digital Team

Don’t get carried away by the sales pitch; instead meet the digital team. This will make you confident about their capabilities and skill sets. When you visit a digital brand marketing agency in person, you get to know how professionally they work. Talk to the brand managers, designers and writers to determine whether they are capable of delivering results under pressure.

Check Client Testimonials and References

Always speak to the agency’s references or check client testimonials before signing the final agreement. Talk to their former clients and inquire whether they were happy with their services. Were they able to deliver results? It could be anything from figuring out improvements in visitor count, conversion rates, social shares, reduced PPC costs or quality link building.

Hiring the right agency for your digital brand marketing solutions is not an easy task. So, if you have further questions or want to learn more about our brand digital marketing solutions, get in touch with us now.


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