Did you know that the first digital marketing technology could be traced back to the 1980s? Yes, that is quite surprising to know that the computers by then were already sophisticated enough to store huge volumes of customer information. But the implementation process was still manual because the channels for marketing were telephone, field sales, contact strategy, and the likes. So, SMBs that emerged during that era had to work a lot to gain recognition.
Fortunately, the scenario has transformed for present generation SMBs. From the year 2000 onwards, the behavior of digital marketing has transformed remarkably. Analyzing the customers’ ability to make decision online turned into a profitable tool for the emerging businesses that plunged into the uncharted territory to enjoy the benefit of digital marketing.
But that doesn’t mean things got easier for everyone. Nope, not until they learnt about the best kept secrets of online marketing. And, surveys state that many SMBs have a long way to go. If your digital marketing strategies are lagging behind, catch up speed with these three effective tips that can help small businesses promote themselves digitally within their limited resources.
Powerful Digital Content
For any digital media promotion, content is the king! Yep, it’s still a monarchy out there. The quality of your content can keep you ahead in the online world, irrespective of the size of your organization. All you need to do is keep the company website updated with latest events happening in your company as well as in the industry. Of course, you will be promoting your product, but that is not the only thing. The content should focus primarily on quality information. The advantage of small businesses is that they work at the grass root level. So, incorporating the element of personal touch to the content can give them a local advantage over the large companies.
Play with the Social Media Platforms
One of the advantages of offline marketing is connecting to the customers directly. Large companies can play this game because the resources are plenty. But that does not mean SMBs are missing this opportunity. Thanks to the various social media platforms, digital media marketing has redefined its notion. For instance, a study shows that in 2014 that Americans spent 11 hours daily online and almost 62 percent of people check their phone without any notifications. So, using these social media channels like Facebook, Twitter and Pinterest, SMBs can contact the consumers directly. Moreover, these channels are more cost-effective than the offline marketing methodologies. Social media platforms give the SMBs a chance to maintain a long-term relationship with the consumers. Therefore, if you know the rules of this game, online marketing will not be difficult.
PPC – A Game Changer
Not everything comes free of cost. If SMBs want to penetrate this vibrant digital market, a little bit of spending is mandatory. Rather than approaching each and everyone for your business, why not go with the niche approach? This is where PPC comes into the scene, a cost-efficient method to enter into the world of online marketing. It can help SMBs to automate bidding solutions and gain same level of targeting and exposure without much trouble. Moreover, launching an efficient Google AdWords campaign can ensure massive leads and conversions.
A limited resource for online marketing does not mean you have to skip the high impact tactics. SMBs need to identify the right tools that can make their approach smart. So, select your digital marketing strategies confidently and stay ahead of your peers. Contact us if you need further assistance.