A whopping 70 percent of consumers reportedly shopped via their smartphone during last year’s holiday season! Now this is a BIG deal, and an eye-opener for the e-commerce players who have not yet taken mobile devices seriously. A lot has changed in the e-commerce space over the past few years. These days consumers are more adept at shopping on the go. Thanks to this trend, designing an e-commerce app for your online store is no longer a luxury, but more of a necessity. Here are a few ways E-commerce application development can augment your business.
What Is E-commerce Application
E-commerce applications are a kind of shopping cart program that helps to add a number of features such as product catalog, search feature, checkout, inventory management, shipping, and payment options to your shopping site.
You can develop these apps as an integral part of your online shopping site. Alternatively, you can opt for selective plug-ins, and integrate them into your site to add functionalities.
Even if your ordinary website completely lacks any kind of e-commerce feature in its core setup, you can add custom-developed e-commerce apps, payment processing software or plug-ins to your site. This helps facilitate e-commerce transactions from your site, even if it has not been originally designed for the purpose.
How Can It Boost Your Business
E-commerce applications are wide-ranging and can make business transactions easier for both consumers and shop-owners in a number of ways.
Some e-commerce applications for example, provide you the scope for a multi-channel reach to your customers via a single platform.
Some applications may help you create a business dashboard based on data coming from the website, and let you modify and upgrade your marketing strategies accordingly.
Then there are apps that let you find out how you stand vis-a-vis your competitors in search ranking, and let you tweak your keyword strategies to manage a quick leg-up.
E-commerce apps also allow for the incorporation of features such as foreign exchange currency tables, in order to encourage more international transactions.
Plug-ins on the other hand, help to add functionalities like calendar, surveys and stat-packages.
In the world of e-commerce, bringing in more traffic to your shopping site by E-commerce application development is a game half won. Converting every visitor into a customer is what should be your ultimate goal. The kind of app you should use depends entirely on the nature of your business and the types of products you sell. Hence, set up your goals before you jump into the e-commerce app development bandwagon. We have an excellent team of developers who can help you design the right e-commerce app for you business. Get in touch with us here.