Your web homepage has to look smart. Why? Well, it is the face of your business, so it has to have that appeal to pull the visitors in. Is there any ‘no update needed’ design idea for this? Actually, no. Like fashion, trends in website design come and go, so you have to be a bit more open to research than following traditional choices. Yes, it is a big job to make your reception look and feel engaging. But, the good news is, you do not have to go through that process on your own. Here are a few homepage design tips that you can integrate with your website development strategy to win over your visitors.
Introduce Your Company in a Clean Layout
Sure, you are a pro in your business field and believe in a multi-pronged approach to take on responsibilities. But, trying to give your clients a detailed idea of your capabilities (through widgets, buttons, pop-ups) within the homepage might confuse them and bounce them off. Plus, too many components at play can reduce your website’s loading speed, which is another reason of losing potential clients. A simple and clean layout can offer a better user experience to the visitors. Creating divisions in the design, using plenty of white spaces, and putting easy to understand content can be effective enough to draw in the clients.
Keep Important Elements at the Top
Your website’s homepage will be the first thing your visitors set their eyes on. The first impression will determine whether the visitors will take a tour of your website or not. So, what you need to know is how to keep things interesting right from the beginning. Keeping the most important information and appealing offers on the top of the page can be the smart move you are looking for. Plus, always try to be unique. You can obviously learn from other websites and businesses, but DO NOT follow. Rather, blend it with your own business ideas to design something new.
Use Visual Hierarchy
If you are looking for web design tricks that explore human psychology to show you a super secret door to success, you are in luck! You can design your website following the visual hierarchy rules to transform visitors into clients. How? Well, we mortals are biologically hardwired to read from top to bottom, with our eyes moving from left to right. Crazy, right? Wait, it gets better! You can use this information to place your call-to-action buttons in the right place (technically top-left of your home page) to increase the possibility of clicks. And we all know that more clicks eventually result in more revenue.
Make Image and Color Bold yet Balanced
Keep in mind that you are not putting your homepage up for an art exhibition. So, stay away from complex color themes and striking color contrasts. Stick to mild hues of bright colors and white spaces. This is one of the homepage design tips that you may use to make your website stand out. The images you are going to select for your homepage must reflect what your products or services are. Remember that seeing is believing, so use images that are bold and that come with an easy to understand message.
Make Your Homepage Look Great on Mobile
It’s the latest thing in the online world, and from the look of it, mobile browsing is going to be the future of our business. So, it is better that you design your website for mobile right now. Make sure you focus on the homepage size, text readability, color contrast, and button placement while working on the mobile version of your homepage.
A great homepage can amount to a successful business continuity. If you need some more help beyond these homepage design tips, feel free to contact us.