17 Feb' 16

HOW ANALYTICS IS DRIVING CONVERSIONS

analytics for conversion

Heard of the old saying ‘customer is god’? You must have. Know what, nothing has changed and they still rule. This only means that your start-up needs to have smart mechanisms in place that can track client preferences. Knowing what your client wants can help your business to become just the thing they need. To get closer to your clients, you must adopt a multi-channel approach, grabbing the advantages of different marketing platforms and models. Smart start-ups invest their resources in understanding what their audience wants. They count on analytics to show them the right way. Here’s how it can help you too.

Getting Website Based Information

Is your website contributing to your business campaigns or is it dragging it down? It’s a serious question. Since, all your clients are directed to your website, its performance largely matters in your success. Analytics can offer you website-based data for quick modifications (if necessary). Consider this service as answers to such as:

  • How many people visited your site?
  • Which keywords led audience to your site?
  • How long did they stay?
  • Which pages were viewed?

With all the information at your disposal, your business performance is bound to succeed.

Smart Data Collection Processes Help in Conversion

Data collection is seemingly the most logical way to get information on client’s preference and their purchase habits. Social networking sites can be the platform of your data collection campaign. Using surveys, interviews, and forums, data collection would be a piece of cake for startups. However, your data collection must be focused on what kind of information you need.

Competitive Analysis

All your data isn’t of much use if you don’t know what’s going on in the market. Know what you need? Competitive analysis. It will help you know your competition, study the impact of new technology, and devise your strategy accordingly. It’s only natural that a startup will make mistakes, but taking competitive analysis seriously would ensure that these ‘mistakes’ are minimum and don’t cost you too much. If you are still not confident with the math and mechanism of all the data, count on us. Contact us here.

Abhishek Bhattacharya

Digital Marketing Manager

Abhishek is our own geek nerd. He's the digital marketer manager and loves to keep up with the trends.

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