29 Apr' 15

How responsive design works after April 21st mobile-friendly update

Mobile responsive development

What was just a buzz that turned into reality on the 21st of April, 2015. On 21st, Google announced that the pages that are mobile-friendly will be given more preference and importance as compared to the sites that are not mobile compatible. This update will affect the ranks on mobile search engines for websites that are not mobile responsive.

So, what does that exactly mean for your business?

Precisely, Google wants your website to be visible and equally functional on mobile screens and handheld devices as they are on desktops. So, if haven’t yet made your site responsive, the rank of your pages may deteriorate on mobile search engines.

With more and more users shifting to mobile search, it has become immesnely difficult for a website to function well without being compatible with popular mobile and handheld devices. Whether it’s for social networking, shopping, business or simple browsing, there’s hardly any mobile Internet user who doesn’t choose mobile search. Since PC is always not available and also, that these devices are easier to use, accessing the internet on iPhone, iPad, Android, Tablets and other smartphone have become regular.

With the introduction of innumerable apps for every purpose and businesses going mobile, Google has realised the potential of mobile search and a seamless user-experience. It’s just the right time to go responsive or you’ll lose out on your visitors/potential customers.

What is mobile responsive?

Responsive Design of website makes your pages compatible for all mobile platforms and handheld devices. The development is done in a way that your site rearranges itself according to the different devices, keeping the functionalities and aesthetics intact.

Features offered for Responsive Design:

Custom Structure: The customizable structure is one of the most important aspects of the responsive designing. The custom structure easily detects screen of the device through which the website is accessed, and resize itself accordingly adjusting the different components and elements depending on the screen. For an instance, the responsive design, instead of working on the width of the pixels, emphasizes on the page width and what percentage of page will an image cover. This will vary from device to device.

Adjusting images: Images are the most intricate component that is difficult to customize per device. In most cases, they get distorted when resized. However the responsive design brings in the solution with intelligent coding. This involves building the site with its original structured size, but adding a small code that would help the image to shrink a little according to the size of the screen it is being displayed on. The ratio of the height and width remains intact.

Displaying information per requirement: The most prudent part of designing is display- the trick is to decide what you must show, hiding rest of the things. Instead of shrinking your website you can curtail the unnecessary things and streamline the site according to the requirements based on the devices. Pay attention to requirements of the visitors through mobiles. As content and navigation is the key to responsive design, focus on that.

Attributes of Responsive Design

There are three attributes of responsive design: flexible grids, images and media queries.

Grids: Responsive design cannot be done without the grids. Grids add flexibility and responsiveness to the design.

Images: Instead of using pixel measurements, responsive designs take care of the percentage of the site that should be used. Moreover, the background designs must be selected carefully as there are images that cannot be tiled and the responsive design doesn’t support. Therefore, it is wise to use images that are easy to scale.

Media Queries: As responsive design complements the screen size of different devices like the iPhone, iPad etc, media queries are also of fundamental importance. Websites can be resized and rearranged with the help of appropriate media queries. It actually deals with the extent of responsiveness and compatibility that the media has with the devices.

Websites cannot work without a responsive design and it’s advisable to shift to the same as soon as possible.


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