When we are talking about Magento, we are looking at unprecedented e-commerce domination. According to a research conducted by AheadWorks, a Magento Official Enterprise Partner, this open-source Content Management System (CMS) currently holds around 29.8 percent of market share among the top e-commerce platforms. Now that’s some figure! However, change is the only constant, and even the most popular e-commerce platform needs to find ways to improve user experience (UX). Analysis of customer behavior continuously is important to convert visitors into buyers, and this is why you need to explore SugarCRM.
Although Magento is well-equipped with numerous features on customer management, the platform cannot be termed as a Customer Relationship Management (CRM) system by any means. And this is where SugarCRM can make a difference. Integration of this web application with Magento can bring enhanced functionalities such as customer support, Social CRM, Mobile CRM, and sales-force automation to the table, thus increasing the overall value of the online store.
Benefits of SugarCRM Integration with Magento
Even if you’re using Magento, here are five ways how the SugarCRM integration can help you effectively manage customer relationships:
• Reaching a wide variety of users in more than 75 languages
• Assisting in improving the store’s design and modifying its in-built functions
• Improving the conversion rate by tracking online behavior of each customer
• Forecasting the purchasing patterns and proposing discounts on the right services or products
• Targeting the right audience for promotional campaigns and email marketing
How to Integrate SugarCRM with Magento
In order to successfully integrate SugarCRM with Magento, you need to consider implementing the following steps:
1. Create Web Service User in Magento
You need to let SugarCRM access the web services of Magento. In order to do that, it’s crucial to create and define a new user and then assign the role to Web Services.
2. Create Web Service User in SugarCRM
Perfect functioning of the integration is a two-way ticket. Now that you’ve granted access to SugarCRM from the Magento admin panel, it’s time to allow Magento to access SugarCRM. Follow the same process by creating a new user.
3. Create Lead in SugarCRM
SugarCRM is highly effective in monitoring and managing leads, and this is why you should call SugarCRM services and pass customer information as soon as they register themselves at the Magento-powered online store.
4. Create an Opportunity in SugarCRM
Whenever a customer in the Magento store adds a product into the shopping cart, it’s important to call the SugarCRM services and pass the product information from Magento to SugarCRM. This will create a new opportunity for future business.
SugarCRM is undoubtedly the most economical and flexible solution in the CRM industry. And it can create wonders when coupled with the powerhouse arsenal of Magento development services.
Are you looking forward to integrate SugarCRM with Magento? Contact us here.