Kick starting your new business is not a cakewalk. It’s even more challenging to make people aware of your products or service offerings. However, having a social presence may hold the key to a smoother journey for your start-up. If you still think social media for start-up is a waste of time for your business, you really are living under a rock. Here are five ways you can enhance the social engagement of your start-up:
1. Be Visible on a Few and Popular Platforms
No, it’s not possible to be present on all the social networks. To start with, pick a few which are popular and more appropriate for your start-up. It’s no use having a business page in all the platforms without being active on any of them. Design a fan page for the most-liked sites and improve engagement with posts, images, tweets or comments.
2. Pay Heed to Customer Feedback
Does your targeted audience know that your start-up exists? Have you been able to reach out to your prospective customers? Getting answers to these questions is easy if you have a strong social presence. You can start by asking some basic questions such as:
• Have our products simplified your life?
• What’s the feel good factor about our brand?
• Did you like our products or services? If not, why?
• Are you satisfied with our customer service?
• How we are different?
Once you get the answers to these questions right from the horse’s mouth through your social media for start-up campaign, design your products/services based on your customer’s needs to improve your bottom-line.
3. Tell Your Brand’s Story with Videos
You are new to business, so you need to get your brand’s story out. But how? Since the internet audience has little patience and limited attention span, you can hook their attention with short, snappy videos. Make your videos amusing, interesting and engrossing. Upload your videos on platforms such as YouTube. Make sure you do not make your visuals too lengthy. A short 20-25 seconds video can convey your brand’s message effectively. Go beyond just putting some generic information. Inject some humor into your videos to create interest about your start-up. Videos are also a great way to add some ‘personality’ to your start-up. Use these to create an image that people would love.
4. Use Hashtags Prudently
A hashtag campaign is the best way to make your tweets and posts reach out to a wider audience. But do this carefully as some social media users may use your hashtags to create a negative impact. Otherwise, it’s a surefire way of your conveying your brand message, and even motivating others to participate in the process. Boost your hashtag campaign further with quizzes, contests, polls, giveaways, and more. Just sit back, relax and watch your social engagement soar!
5. Keep Posting
Quality content is the lifeline of your startup social campaign. True enough! But, you need to keep posting regularly. Avoid making your profile dormant as it will make prospects forget your brand soon. However, do not bother your audience with too many posts a day. It not only weakens your message, but also leads to monotony.
Employ the right social media tricks for start-ups to improve visibility. Need further assistance with social engagement for start-up? Contact us here.
Senior Start-up Researcher
A passionate follower of start-up trends and an obssessive 'Game of Throne' fan, Anjan is the man we go for Start-up trends and tips.