Almost 90 percent of consumers who interact with a brand on social media feel inclined to talk about it in their network, but wait! There is a catch – they do so only if they can relate to the brand.
And when do you think they relate to a brand? When it speaks the language of a friendly human.
A brand-marketer’s job is to lend a human voice to your brand, while also representing your organization. And that calls for subtle balancing.
Here are five tips on how you can make your brand sound genuine:
1. Set a Conversational Tone
Online branding campaign is all about touching the right chord with your audience. When your brand is communicating with your audience through social media, always try to visualize who you are talking to. Whether you are a B2B, B2C, or B2P business, it is ultimately the humans you are communicating with. And what do humans do? They love, they hate, they laugh and they influence, and in turn get influenced. Your brand is made by the humans, and for the humans. Therefore it’s important that your brand sounds like a human too. Too much formality may seem suffocating, instead put them at ease with an approachable tone. Researching your audience – the kind of language they speak to each other, what other brands do they follow – will help you tune your content to your audience’s liking. Use wit and humor as the cherry topping of your communication. Use the same tone consistently for all your social media channels.
2. Tell Them What Happens on the Backstage
Post pictures of your employees, their achievements and various company events, to show your audience that your company is a big, beautiful family. People relate to these visuals of happy moments very easily, making your brand much more human and, therefore, easier to reach.
3. Say Thank You, Admit Mistakes, Acknowledge Loyalty
Today’s consumers are mature enough to understand that everything does not go according to plan all the time – but not getting any response when things are wrong can enrage even the most loyal follower of your brand. Instead, admit your mistake, and assure your customer that you’re doing everything possible to fix it. The gesture will promote camaraderie between the brand and its followers, much in the same way we go about with our friends on Facebook. It’s the key to successful online branding campaign.
4. Respond ASAP
When someone sends you a message on Facebook or tweets to you, don’t keep them on wait. Lack of prompt response means you are doing your social media marketing wrong. When your customers don’t get a response from you, they simply move on to your competitor.
Be Open to Changes
People change with time, so should your business. Evolve your online branding strategy according to the latest developments in your industry, and share it with your customers. This will reinforce their confidence in your brand.
Want your brand to speak to your audience like human beings? We can help you achieve that all important human-connect. Get in touch with us at email@example.com for a tailored online branding campaign.
Digital Marketing Manager
Abhishek is our own geek nerd. He's the digital marketer manager and loves to keep up with the trends.