07 Oct' 15

Measure Your App Performance through Google Analytics

google analytics for apps

Data is important and powerful. However, as far as raw data is concerned, more is not always merrier. You need to have a well-defined process in place to transform data into actionable insights. With over 80 percent of smartphone users accessing businesses via palmtop applications, it has becomes important for entrepreneurs to make sure that their apps do not get lost in an overcrowded marketplace. Promoting an app is therefore a key concern for all types and sizes of businesses. And now the big news! Did you know that it is possible to make your app more discoverable by measuring its performance with Google Analytics? Well, yes; Google Analytics for apps not only lets you keep track of downloads and user ratings, it also tells you how your customers use your app and what makes them hang around! Whether your app is doing well in the market or not, you have to know the ‘why’s. The insight facilitates to chalk out a foolproof future plans. With Google analytics, you not only have the data, but also the insight to understand that data. Here are few ways you can leverage this wonderful tool:

1. Discover The Acquisition Pattern

By linking analytics to the Google Play Developer Console, you will be able to track data on how users move through the entire acquisition funnel. Google Analytics for mobile apps will let you identify the referral points, from which users are directed to the Play Store, and the subsequent actions taken by them. For example, if you find that a significant number of users browse your app on Google Play, but don’t install it, it signals that it is time to give efforts on improving your store listing.

2. Glean Insights On In-App Purchases

Link your app to the Google Analytics e-commerce tracking and keep a tab on in-app purchases. In addition, you will get a glimpse of what paying users are doing inside your app, and which acquisition channels deliver the highest value users.

3. Keep A Tab On Behavior Flow And Identify Potential Impediments

It’s time to sit up and take notice, when significant numbers of users leave your app. In-app analytics helps you understand the users’ usage pattern – how long they stay, how they engage and when they leave. For example, if you notice a significant percentage of users leaving your app on a certain level, it definitely gives out the inkling that you should ease the difficulties to enable more users to clear the hurdle.

4. Leverage on User Action Data

Make use of Google Analytics library to access a host of variable data such as daily and monthly active users, country-wise users, session duration of different user segment and more. Now, on the basis of assorted data types, you can adopt customized strategies for different user groups. For example, depending on users’ action and engagement patterns, you can create different ads to target the right audience with the right ad.

To put it in a nutshell, Google Analytics facilitates a ground-level evaluation of your app. This will in turn enable you to take better and timely decisions for your business. It’s a great idea to embed this analytics tool right into your development blueprint, so that you can track progress right from the very beginning.

Have you skipped it at the development stage? Fret not, as it’s never too late to start. We can help you to kick off with Google Analytics, so that you can discover what works best for your app!

For help, contact us here.

Madhubanti Rudra

Content- Contributor

Madhubanti is an avid follower of the tech happenings across the world She helps our clients create content for their projects.

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