07 May' 15

Native Vs hybrid — the ‘app’solute choice

native hybrid app

Planning to develop mobile application for your business? It's important that you decide and choose whether to go for native mobile app or hybrid mobile app. You must consider closely keeping your business requirements in mind.

Be it to write an important mail on the go, know what’s trending on social media, book a quick cab, a movie ticket or perhaps a table at a busy resto, mobile phone applications are the life savers in today’s fast-paced world. If you are in a business with a high consumer connect, nothing can help reach out to your target audience better than a smart and easy-to-navigate app because Smartphones are where people across ages, economic stratas and geographies are hooked on to. Therefore, building an app is not an option anymore.  It is imperative. To develop an app, choosing a platform that’s not just compatible, quick and doesn’t make a dent in your pocket is not everything. After all, a great user experience is what you are looking for, too.

When approaching a developer to help you create an app for your business, do not be baffled with app jargons. The technologies are in fact pretty simple and objective enough to help you distinguish and decide the approach that best suits your needs. To begin with, you must know that there are broadly two types of platforms on which you can build your app — Native and Hybrid. Here’s what the two are all about:

Native apps
Native apps are platform-specific apps. Developing these apps is a slightly time-consuming affair so it might be a little expensive but it offers the most responsive experience to customers. They can tap into the wider functionality of the device including the camera, microphone, compass and swipe gestures. One of the highlights of native apps is that it can run in an offline mode, i.e. without an internet connection. Phone gap and Titanium are two of the many languages in which native apps are usually built.

Hybrid apps
A hybrid application is one that combines elements of both web and native applications. They are usually more cost-effective and quicker to build compared to native app.  Unlike native, they are not platform specific, and offer one codebase approach for multiple platforms. Java and Objective C are examples of two platforms on which hybrid apps are built.


Choosing between native and hybrid app is an important strategic decision for companies that want to take their mobile applications to the market. These two apps have their own distinct features which need to be considered carefully keeping your business needs in mind. Here are some direct hits that must be considered before choosing any particular platform:

mobile native hybrid app development mobile app development

Tanushree Nag

Content- Contributor

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