New ideas are constantly evolving when it comes to website design. In 2014, use of minimalistic colors, flat design, three-dimensional transition effects and background videos were popular. This year responsive website design trends has gained more significance, and if you are considering designing a new website or making it mobile-friendly, you are treading the right path. That’s because in April 2015, Google had rolled out its algorithm update pertaining to mobile-friendly sites.
Here are 10 responsive website design trends that is making your site pop in 2015.
1. Long Scrolling Page
A single and long scrolling page incorporating the ‘infinite scrolling’ technology is something that you should look out for in 2015. User behavior has shown that they like scrolling down the contents of a page than clicking ‘Next’ repeatedly to look for information. For smartphone users, this is an extremely convenient way to read content.
2. Vertical Split Display
The vertical split display is nothing but dividing the screen into two segments to show the most essential aspects (related to the brand) to the visitors. For example, on one segment, a company can highlight its technological expertise and on the other, about the most important services offered.
3. Concealed Primary Menus
What about concealing the main menus till the time users tap on an icon on the screen? This way, you will get extra space to show the most crucial information, helping visitors to learn more about your business.
4. Brand Storytelling
Even in design, content plays a pivotal role. You can make the most out of storytelling design to promote your product or services. Do this effectively by using illustrations and images to present the most vital information. It will help improve the interactivity between your site and the visitors.
5. Customized Typography
It is needless to say that typography is one of the most significant components of your page layout. By using custom lettering, you can aptly set the right message, theme and tone of the site. Customized typography will not only manipulate fonts, but also white spaces and typefaces to enhance user interactivity and communication.
6. Google Material Design
In 2015, try material design to give a tangible appearance to the varied components of your design. Its key benefits include seamless interaction, smooth transition and eye-catching animation. It also adds more white space between different design elements and accentuates the crucial content of the screen.
7. Design that Asks for Little Input
As far as smartphone users are concerned, they like to enter little information. Therefore, websites should be designed in a way to ask for little input. For example, if you structure an app with a simple ‘yes’ or ‘no’ feature, it helps improve user experience (UX).
8. Big Headers sans Background Visuals
By embracing big headers minus any background photos, you will enhance your mobile site’s performance as well as interactivity.
9. Interactive Design
Interactive design — sliding interactions, videos or audios — adds a wonderful layer of engagement to your website, giving it the true essence of responsiveness. In fact, different interactive design elements will help you organize the brand storytelling content impeccably.
10. Little or No Containing Elements
In 2015, designers will make no or very little use of containing elements such as shapes, boxes or borders. Today, the buzzword is minimalism. This means all design components will be contained within a single unit.
If you want to incorporate any of these responsive website design trends to make your website responsive, get in touch with our web development team for assistance here.