26 Jun' 15

Say No to Clones. Go for Custom Development.

custom app development

When it comes to application development, the proof really is in the pudding. While apps built on readymade scripts look generic and lack unique features, custom developed apps look smarter and look more ‘put-together’. Yet, a number of companies are sold into the idea of reducing costs and choosing to build apps built on readymade scripts.

In this article, let us take a look at why custom app development is crucial for your business’ success.

To start with, let’s do a comparative study of both the codes:

clone script vs custom development

Difference between clone scripts & custom developed scripts

Advantages and disadvantages of readymade scripts

Readymade scripts cost less, probably will have a quicker turnaround and will also make it easier for the developer to make some easy money without working really hard. On the other hand, apps built on readymade scripts will neither help you to brand yourself nor will they pack the power to uniquely serve your users.

Using templates and scripts that are generic will make your app look like a clone of every other app that is built on the same script. In the end, it will be difficult to differentiate yourself from your competitors and to provide valuable user experience to your users.

cloned vs custom development

Development Cycle- Cloned vs. Custom Developed Script

What are the advantages of custom development of apps?

When you choose to use a readymade script, you cannot provide your inputs on design or interface. You only get what you get. Custom coded apps are built from the scratch, with your unique needs and requirements in mind. They may certainly cost more but a bespoke suit that is stitched for you is more respectable and elegant than a suit you ordered off an online store, without even trying. Some of the benefits of custom development are:

1. Design and UI/UX customization

Custom scripts allow developers to define user task flows, user interface specifications and interaction models. Custom designing allows developers to use your inputs while also creating an app that is loaded with great user interface and user experience features suited for your target audience.

2. Database design and optimization

Custom scripts enable developers to create apps that have formidable database indexes. Moreover, custom development allows you to get an app that is equipped with customized database design. Finally, custom Stored Procedures allow you to centralize data access while working with SQL during and after app development. This is crucial when custom queries need to be run to mine and access specific information from a larger database.

3. Avoid security lags

Custom scripts allow you to infuse a deep layer of security within your apps and data. Moreover, Stored Procedures discussed above can help in boosting security too.

4. Free support after deployment

While custom development may cost more, it comes with free support after deployment. If your app needs any sort of support after deployment, developers can assist you so that it is back online without any glitches.

Choose custom-coding to ensure long term benefits

Certainly, there are important financial considerations to make while considering app development. Readymade scripts may seem like a cheaper and faster way to resolve your app development requirements. However, what you save in the short-term will be lost in the long term because your app looks like every other app available in the marketplace.

Custom-coding helps you to strategize and create a niche for your brand, while also providing an enviable user-experience to your target audience. After all, apps must be built for those who are going to use them. Custom coding may certainly cost a little more, but the return on investment (ROI) will be more impressive than what you get if you choose clone-like apps built on readymade scripts.

Sougat Hajra

Global Delivery Manager

Sougat is the Global Delivery Manager with Code{UR}Idea. He is an expert with e-Commerce- development, deployment and design.

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