A slow loading web page is detrimental to an eCommerce site, and a WordPress website in no exception to the fact. Studies show that about 80 percent of online shoppers who are unhappy with a site’s page load time are more likely to switch to another site with better page speed. Even a delay by a second increases user dissatisfaction by 15 percent. According to an Amazon research, a page load delay by one second may result in a massive sales loss of $1.6 billion annually. So, what are you doing to increase speed of WordPress website? Here are seven things you can do to improve your website’s performance:
The host you choose has a significant impact on your website’s performance. This is the first thing that you must focus on if you want to improve your site’s page load time.
Did you know that heavy images not only make your site slow, but also take up a lot of bandwidth? Use the WPMU DEV WordPress Smush API to compress large pictures without affecting their quality.
Use only those WP plugins that you use, and which are crucial for your website. Eliminate the ones that don’t contribute to your site.
Whenever a different blog refers to your blog, your site gets a notification. This process is called trackbacks and pingbacks. Deactivate this option in WordPress. Go to the admin page >settings> next discussion, and deselect the first two check boxes.
Caching means the non-permanent storage of web pages, pictures and other content to display your page. Such content is stored in a user’s local drive as a cache. When these are requested by the same users, they’re displayed very quickly. Use WP plugins like WP Super Cache and W3 Total Cache to manage and configure your cache more efficiently.
Optimize your site to improve page load time. If you want further assistance with WordPress website design and development, contact us right away.