Tag Archives: brand positioning

18 Mar' 16
Market Your Startup Tips

Sell The Sizzle, Not The Steak – Tips To Market Your Startup

Have you seen the recent Oscar nominated movie Joy? It is a biopic on a woman who builds a million-dollar industry only by selling her creation, the ‘Magic Mop’. There is a section in the movie where the protagonist visits the QVC to pursue its Executive for selling this mop. Although the board members roared out in laughter watching Joy promote her product, the Executive, however, liked it and allowed her product to feature in the ‘Celebrities Sell Entrepreneur's Product’ show. Unfortunately, the first commercial failed because the celebrity was unable to connect with the viewers. But Joy decided to take the stage and promote it all by herself. She began to communicate all the wonderful reason

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