What do you do when you feel like having a pizza for dinner? You search the closest pizza counter, call the shop and place your order. Even if you know an Italian restaurant three hours away from your home, you prefer to stick to the local store. Tell you why? Because that is convenient! And, it makes no sense to drive for three hours to a distant location every time you feel like having a pizza at night. The same concept is applicable to any business. If you are running a business and hoping to expand the reach, do not forget your local consumers. Online experts will give you thousands of local SEO tips. Here is why you need to implement these tactics.