Gone are the days when online marketing services revolved around the web and email marketing. Today, you've more channels to reach out to your audience such as the digital TV, internet radio, re-marketing, social networking platforms and native ads. However, you need to have a rock-solid multi-channel marketing strategy in place to overcome the challenges so that your brand's presence is strongly felt across the channels. As per the Direct Marketing Association (DMA), 425 million devices are connected to the web in American homes. Though this makes your marketing strategy easier to implement, it poses a few challenges.
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