Tag Archives: Online branding campaign

04 Apr' 16
online branding campaign

Make Your Brand Sound Human- Key to a Successful Online Branding Campaign

Almost 90 percent of consumers who interact with a brand on social media feel inclined to talk about it in their network, but wait! There is a catch – they do so only if they can relate to the brand. And when do you think they relate to a brand? When it speaks the language of a friendly human.

A brand-marketer's job is to lend a human voice to your brand, while also representing your organization. And that calls for subtle balancing.

Here are five tips on how you can make your brand sound genuine:

1. Set a Conversational Tone

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