Almost 90 percent of consumers who interact with a brand on social media feel inclined to talk about it in their network, but wait! There is a catch – they do so only if they can relate to the brand. And when do you think they relate to a brand? When it speaks the language of a friendly human.
A brand-marketer's job is to lend a human voice to your brand, while also representing your organization. And that calls for subtle balancing.
Here are five tips on how you can make your brand sound genuine:
1. Set a Conversational Tone
Online branKnow More