Tag Archives: Online Marketing

29 Jul' 16
chatbot

What Are Chatbots and How Are They Changing the World of Business

The times are different. You don’t look for Alice in Wonderland any more. Today’s ALICE (Artificial Linguistic Internet Computer Entity) resides in the world of Internet.Welcome to chatbot, the next big gold rush in the field of online marketing.So what is it anyway?Let me explain. Put simply, it is a chat robot (you guessed it, right?), that interacts with you, answers questions, and gives information based on your query. It is powered by a set of pre-programmed rules and by artificial intelligence and works on the various Messenger platforms. And, yes, they do sometimes use an invisible human assistant. Overall, it’s your brains vs. the super-cool and highly advanced artificial brain on the two si

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04 Aug' 15
Content vs Design

DESIGN VERSUS CONTENT – WHO’S THE BOSS?

When it comes to designing a social page, businesses often tend to miss the devil in details in their hurry to add custom themes, personalize backgrounds, experiment with new fonts or pursue any such mission that ultimately contributes only to the page’s decorative value. Unfortunately, they miss out on paying attention to content, which is supposed to be the ‘King’, after all.Be it text, image, video or audio track, your social profile content, therefore, should always be the focal point in your social media marketing strategy. If your page lacks on valuable and relevant content, it will fail to accomplish its mission, that is, to make your customers visit it time and again. As digital marketing specialist and CEO of TopRa

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