Imagine watching your favorite athlete running the Olympics. He is slowly nearing the finish line, beating all the opponents one by one. But, then he sprains his ankle and just when you thought you were about to witness a world record, everything changes. Your favorite athlete lies there, struggling on the ground, so close to the finish line, and yet never across it.
In the world of online business, we call a similar phenomenon shopping cart abandonment.
Shopping cart abandonment is one of the biggest challenges faced by startups. It can be a thorn in the side of their e-commerce site, affecting the way they do bKnow More