Tag Archives: shopping cart abandonment

22 Jul' 15
ecommerce responsive checkout

Responsive Checkout – How does it add to your e-commerce experience?

The primary reason behind shopping cart abandonment is a complicated checkout page that does not offer a seamless experience to mobile users. Experts had already touted 2015 to be the year where mobile Internet usage would overtake desktop Internet usage. Standing on the brink of a paradigm shift, even search engine giants like Google have made it evident with its ‘Mobile Friendly Update’ that responsive design is the call of the hour. With over 50 percent of traffic to e-commerce sites from mobile devices, a mobile-first strategy in the form of responsive checkout can elevate the e-commerce experience of a mobile user and successfully turn him into a returning customer.Canadian e-commerce website solutions provider Shopify

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