Tag Archives: Social Media Marketing

18 May' 16
Social Media Marketing Trends 2016

Social Media Marketing Trends And Technological Innovations For 2016 And Beyond

Ever wished you had a magic wand that would let you always have one finger on your customers' pulse? Well, with over 2 billion users around the globe and counting, social networks can offer you just the tool you have been yearning for – from keeping tabs on where your customers are hanging out to what they’re saying, these networks let you get an inkling of which way the wind is blowing. So, there is no question of keeping social media out of your marketing mix. In fact, not assigning it a special place of honor in your marketing strategy can be suicidal.  However, with an ever-growing, diversified audience, social media marketing is getting more and more complicated each day. Mar

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04 Apr' 16
online branding campaign

Make Your Brand Sound Human- Key to a Successful Online Branding Campaign

Almost 90 percent of consumers who interact with a brand on social media feel inclined to talk about it in their network, but wait! There is a catch – they do so only if they can relate to the brand. And when do you think they relate to a brand? When it speaks the language of a friendly human.

A brand-marketer's job is to lend a human voice to your brand, while also representing your organization. And that calls for subtle balancing.

Here are five tips on how you can make your brand sound genuine:

1. Set a Conversational Tone

Online bran

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05 Oct' 15
GIFs In Facebook Page and Ad Posts

Should You Use GIFs In Facebook Page And Ad Posts?

Want to add zing to your social media marketing efforts? Simply animate your campaign with images that replay automatically on loops, and are lovingly called the ‘Reaction GIFs’ by Netizens. They give you a fun and compelling way to prove your point in online communities. People’s interests in ‘Reaction GIFs’ is soaring high. According to Marketing Land, a US-based publication focused on digital marketing, ‘Reaction GIFs’ are predicted to reach its peak in 2016, a lot of credit owing to Tumbler. Compared to other two social media bigwigs – Twitter and Pinterest, Facebook was a late adopter of this visual tool. When it finally welcomed animated GIFs a couple of months back, these fun cli

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25 Sep' 15
Social media marketing with vine

Vying With VINE

Rumor has it that micro-blogging site Twitter invented Vine to encourage creativity among its users, but marketers were quick to lap the idea up. These micro-video apps soon took the cyber world by storm and why not? It’s creative, it’s crisp and it’s fun, too! Vine’s short span makes it fit for social-media sharing with its loop mechanism ensuring that you can watch a video a number of times before hitting the ‘off’ button. Many big-ticket brands such as Sony, Honda and Adidas have leveraged this six-second video-making tool to spice up their campaigns. Now, if that’s already started to tickle your fingers, quickly read the following five effective ways to know how you can actually make BIG a difference with these TINY

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03 Jul' 15

Free Yourself from IT Constraints on this Fourth of July

There is no joy greater than the joy of being independent, isn’t it? The feeling of being the captain of your own ship and steering your small business towards the desired destination of greatness is indeed a sensation that can hardly be received from anything else. With July 4 knocking at the door, it’s bound to fill you up with renewed zeal and innovative ideas that will inch you closer to entrepreneurship success. We wish you all the luck on your journey ahead!Limited manpower may act as an information technology (IT) constraint and hamper your small business growth. We, at Code{UR}Idea, understand that this can be taxing, and this is the reason why we urge you to trust in our IT solutions. We maintain a dedicated departme

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