11 May' 16

WordPress E-commerce Development: 5 Essential Factors

Wordpress E-commerce Development - 5 Essential Factors

WordPress (WP) is the preferred content management system (CMS) used to develop commerce sites and customized applications. Did you know that 60 percent of shoppers like to spend more while shopping online? This means that WordPress E-commerce development is the buzzword for online shopping today. Here are the top five factors that you need to factor in when developing WP E-commerce sites.

  1. SEO and Social Media

Consistent sales is the key to the success of your online store. Therefore, if you wish to outsmart your competitors and boost sales, SEO is something that you can’t overlook. An optimized site pushes it up on the search engine results pages (SERPs). This helps your prospective buyers to find your merchandise. You benefit in terms of enhanced online visibility and increased conversion rates. You can leverage some of the best WP plugins such as Yoast for search engine optimization and Sumo Me for social media sharing and analytics.

  1. Platform and Theme

The first step towards building a sales-driven online store is picking out the right platform. WordPress is the most sought-after platform for developing ecommerce sites because it’s not only used for portfolio, blog or news sites, but also for smart web stores selling a plethora of products. WP’s popularity is evident from the fact that there are more than 140 million WP installations. And, one-sixth of the total sites are propelled by WP. You can effortlessly integrate ecommerce plugins and themes with the help of WordPress. This helps you to customize the appeal and design of your website as well as improve backend functionality. Storefront, the free WP theme, can be used in any WooCommerce shop. Together with the deep integration of WooCommerce, Storefront improves uptime, speed and removes plugin and theme conflicts during important updates.

  1. Website Security

Of course you don’t want your site to meet the Ashley Madison fate. Hence, when it comes to your web store, security of customer data and transactions is something you must consider. WordPress has some security plugins such as Wordfence and JetPack that keeps your web store safe and free from virus and malware attacks.

  1. Ecommerce Plugins

Use WooCommerce, an open source E-commerce plugin meant for online merchants using WP. Choose WooCommerce for developing your shopping cart, allocating merchandise and implementing the checkout process. Use WooThemes if you would like to integrate some of the best add-ons and extensions. Sell physical inventory, digital downloads, memberships and subscriptions with another E-commerce plugin like WP E-commerce.

  1. Personalization

You may need to personalize your WP E-commerce site depending on your business requirements. Make small textual changes with the WP admin panel. Its user-friendly plugin also helps you to develop and deploy your website needs in a jiffy.

A powerful E-commerce site boosts sales and attracts more shoppers to your online store.  And the best thing is, you don’t have to do a thing. That is, if you contact us. Simply get in touch with us and let our experts use the best WordPress E-commerce development strategies to help your business rule the online world.

Soma Bose

Project Manager

Soma is the Project Manager with Code{UR}Idea and we call her the 'tech-pro'. When not working she loves reading about new technical trends and writes about them.

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