The times are different. You don’t look for Alice in Wonderland any more. Today’s ALICE (Artificial Linguistic Internet Computer Entity) resides in the world of Internet.Welcome to chatbot, the next big gold rush in the field of online marketing.So what is it anyway?Let me explain.Know More
If you have too much to handle at your workplace, it is always a better decision to outsource a part of your work to an expert. It may even happen that the outsourcing team will handle the particular task better than you, giving an unexpected head-start. So, if you are really thinking of outsourcing SEO services to an agency, it is better to make a list of the best firms currently dominating the market and then contact each one of them.Know More
Content is king and its importance in the web-sphere continues to grow. Marketers are expanding budget on content, with nearly 50 percent of them spending their time on content creation and delivery. However, content alone cannot make any significant value addition to your marketing or branding strategy – you will need an online marketing strategy to make it work.Know More
According to the educational publishing company, the Gale Group, digital marketing takes up about 14 percent of the advertising sector. And, this will grow every year as more organizations start appreciating the significance of digital brand marketing solutions such as content marketing, SEO and social media promotion.Know More
Did you know that the first digital marketing technology could be traced back to the 1980s? Yes, that is quite surprising to know that the computers by then were already sophisticated enough to store huge volumes of customer information. But the implementation process was still manual because the channels for marketing were telephone, field sales, contact strategy, and the likes.Know More
Gone are the days when online marketing services revolved around the web and email marketing. Today, you've more channels to reach out to your audience such as the digital TV, internet radio, re-marketing, social networking platforms and native ads. However, you need to have a rock-solid multi-channel marketing strategy in place to overcome the challenges so that your brand's presence is strongly felt across the channels.Know More
That slack-jawed look on your face is totally valid when even thousands in advertising, smart call-to-action systems, and sharp marketing strategies have no effect on cart abandonment. No, God has nothing to do with it!
You would be surprised to know that the current cart abandonment rates float around 59 percent.Know More
Almost 90 percent of consumers who interact with a brand on social media feel inclined to talk about it in their network, but wait! There is a catch – they do so only if they can relate to the brand. And when do you think they relate to a brand? When it speaks the language of a friendly human.Know More
What do you do when you feel like having a pizza for dinner? You search the closest pizza counter, call the shop and place your order. Even if you know an Italian restaurant three hours away from your home, you prefer to stick to the local store. Tell you why? Because that is convenient! And, it makes no sense to drive for three hours to a distant location every time you feel like having a pizza at night.Know More
How would you feel as a kid if instead of getting a G.I. Joe, you got a trip to your grandma’s house? Bummer! Maybe your mom meant good, but obviously wasn’t thinking of what you were expecting at that moment.
Are you sure you’re not being your mom when it comes to strategizing your start-up digital marketing plan?
Why Is Customer Experience Important
For startups, user experience should be an integral part of their digital marketing strategy because it takes into account all aspects of a customer's interaction with their brand, products or services.Know More